blog comments powered by Disqus
Why most online communities fail - WSJ
The Wall St Journal had posted July 16th on the topic of why they believe most online communities fail and they are so correct in saying “The problem: Businesses are focusing on the value an online community can provide to themselves, not the community”
There was bit of confusion in numbers from this article, but regardless it is clear that there is value of investing in a Community Manager for any online community- not purely with the mindset of securing business objectives, but for technology evangelism and community support.
It’s really about people, relationships and sharing knowledge. I think the hard question is what metrics to use in tracking these kinds of results.
